OMG!!! Tried this for the first time on Labor Day 2011 at my sisters. This stuff is like "Cr@ck". I'll need rehab to kick the habit. I am completely addicted to the Zebra. So much that I've even purchased it online at the ridiculous prices, because I couldn't find it at Costco. Not anymore....just bought 10 4-packs at Costco. Should last me at least two weeks!