WOW..., just bought my first jumbo cone today, (munching the Zebra as I write this review) This is the freshest, tastiest popcorn I've had the pleasure of eating. As a retired employee of of Bear Creek Corp.,( home of Moose Munch) will gladly report THIS popcorn beats the H&D's moose munch by a long shot, both in freshness and flavor. I am going back to buy the cheddar tommorrow. This is TERRIFIC stuff!! Also can't wait to try some of the other flavors.