I'm always trying gluten free products and sometimes they don't taste that great. Sometimes it always tastes like a flavor is missing, but not with this product. It was awesome, every bite was flavorful. I can't wait to try more flavors. The surprise to me is it didn't have any kernels. I loved that. Also it tasted like a cross between movie theater popcorn, fresh popped, cheddar, and a touch of sweetness. All I can say is yummmmmm goooood.